Marketing IQ Logo IQPC Home Page

Webcasts

 
Business to Consumers Session: X (or Y, or Boomers, or…) Marks the Spot: A Generational View of Guest Service
In today’s ever-changing guest environment – we can no longer give one-sizefits- all service to our guests. We must take a one-size-fits-one approach. Find out how one of America’s favorite restaurant chains has been actively engaged in getting feedback from the guest and understanding the guest’s needs on a Generation by Generation basis. In this session we will talk about:
• Understanding the differences between Generations
• Communicating with different generations
• Collecting and analyzing guest service data
• Customizing our service to meet the generational needs

John W. Isbell, CHT, Director, Operations Services and Training, International House of Pancakes and President, Council of Hotel and Restaurant Trainers (CHART)
 
Examining How Boys, Girls and Moms View Leadership

• Understanding the new rejuvenated program released by Girl Scouts this year
• Setting up the research
• Analyzing results: how do girls, boys, and moms view leadership and becoming a leader

Michael Conn, Ph.D., Vice President, Research, Girl Scout Research Institute, Girl Scouts of the USA

 
Top Management’s Role in Conducting Face to Face Customer Forums for Customer Experience Process Improvements
With 24.1 million customers, Comcast is committed to meet with as many of them as possible through the “Listening Tour.” Show your customers you are serious about improving the customer experience and gain insight on how Comcast works to improve the customer experience:
• Listening to customer feedback from a national and local perspective
• Viewing feedback as an opportunity to enhance products and services
• Refining the information in order to prioritize customer needs
• Posting summaries of each “listening Tour” stop on its web site
Tina Waters, Senior Vice President Customer Service Operations, Comcast
 

Upcoming Events

  • Tarjetas & Medios de Pago América Latina 2008
    Conquiste el mercado latinoamericano, gestionando estratégicamente su operación para ampliar mercados y productos capturando la preferencia del consumidor
     July 07 - 09, 2009 * Intercontinental Miramar Panamá, ciudad de Panamá, América Central
  • Timberland Investment European Summit 2008
    Assess global opportunities, measure risk and increase your expected returns
     November 24 - 26, 2008 * Hotel NH Costanza, Barcelona, Spain
  • Trademark Forum
    Securing a fully protected and enforced mark
     November 25 - 26, 2008 * Berns Conference, Stockholm, Sweden
  • Contact Center Summit 2008
    Estratégias de negócio, técnicas avançadas de gestão e tecnologia para potencializar a experiência do consumidor e gerar diferencial competitivo
     November 25 - 27, 2008 * Hotel Pestana, Brasil. São Paulo, SP
  • Innovative Marketing for Low Income Consumers 2008
    Discover creative strategies to capture the loyalty of your Bottom of the Pyramid customers for maximum ROI
     December 02 - 03, 2008 * Venue to be confirmed, Bangkok, Thailand
View All Events

Top Events


Industry News

View All Industry News

Recommended Books

Marketing Books